Founder-Led SEO Services · Pre-Seed to Seed

We Help Founders Get SEO Right Without Wasting Budget.

You’re building something real. Every decision costs time and money you don’t have to waste. We give founders exactly what the SEO industry consistently fails to deliver: a clear, prioritised starting point – with honest answers about what to do first and what to ignore entirely.

TRUSTED BY GROWTH-STAGE COMPANIES

Labellerr - Data Annotation Platform
Talsmart
Magic Edtech
Birdeye - Local Business Management Tool
Fubit
Satisfactory Edu
QE Food Stores
Shade Of You Clothing Brand
BeeBliss Organic Honey
Insydz - Amazon Seller Platform

Does Any of This Sound Familiar?

These are the exact conversations we have with founders every week. If you’ve thought any of these you’re in the right place.
We’ve been doing SEO for 6 months. Published content, got a few links, sorted the meta tags. Traffic is completely flat. I genuinely have no idea what’s wrong.
I got quotes from 3 SEO agencies. One said focus on content. One said build backlinks first. One said we need a full technical overhaul. I have no way to know who’s right.
We’re paying £600/month for an SEO agency. Every month they send a PDF with rankings and traffic. I can’t explain to my co-founder what it’s actually doing for revenue.
I keep reading that we need to produce more content, but we already have 40 posts and none of them rank. Why would publishing more help if the existing ones aren’t working?
We’ve had this website for 2 years. It’s never ranked for anything. I don’t even know if there’s a fundamental problem or if we’re just in a competitive niche and need to be patient.
We’re about to raise a Seed round. Investors keep asking about our organic growth strategy. Right now I don’t have an honest answer. I need to fix that before the next meeting.
These aren’t signs that you’re doing something wrong. They’re signs that you need a clear diagnosis before you invest another pound in execution. That’s exactly what we built for founders.
73%

of founder-led sites we audit have fixable issues causing flat traffic

3

priorities is all we give you. Not 400 errors. Not a 200-page report.

90 days

from first call to first ranking Improvements for most founder clients

£0

£0 wasted on tactics that don't match your stage that's our promise

The SEO Industry Wasn't Built for Founders.

Most SEO advice assumes you have a 5-person marketing team, a developer on call, and £5,000/month to spend. You have none of those things. The playbooks don’t fit. The agency model doesn’t fit. The tools are overwhelming. And the advice is contradictory.

You have no time for a learning curve

You need to know what to do this sprint, not finish a 12-part SEO course. Most SEO resources are built for specialists. You need a specialist to translate it for you.

Every pound of budget must justify itself

You can't run 6-month experiments hoping something works. You need to know which 3 things have the highest probability of moving the needle and do those first, not everything at once.

The internet gives you 50 conflicting opinions

Content vs links vs technical SEO. Everyone says theirs is the priority. The honest answer: it depends entirely on your specific site's situation. That's what a diagnosis figures out.

From Confusion to Clarity in 90 Days.

A practical, low-disruption engagement designed around your constraints – no retainers required to get started.

01

Week 1

Discovery Call

Free 20-min call. We look at your site, ask the right questions, and tell you honestly if an audit makes sense.
02

Week 1–2

The Clarity Audit

We run a focused SEO audit. Every finding examined by a specialist. No automated exports.
03

Week 3

Your Priority Roadmap

3 prioritised fixes with exact specifications. You know what to do, in what order, and why each one matters.
04

WEEKS 4-12

First Results

Fixes implemented. Rankings begin to respond. You have a clear picture of what’s working and what to do next.
No 6-month retainer required to start. Most founders begin with the audit and extend the relationship once they see how we work.

Gets Actual Clarity.

B2B SAAS FOUNDER-LED UK

+180%

Organic traffic 8 months from near-zero baseline

“A solo founder running a LegalTech SaaS had published 230 blog posts over 18 months. Traffic was flat. She’d been told by two separate consultants that she needed to ‘keep publishing.’ She didn’t. She needed her architecture diagnosed. 90 days after restructuring those 230 posts into 8 topic clusters – without writing a single new article traffic more than doubled.”

Questions Founders Actually Ask.

No vague answers. If we don’t know something specific to your site, we’ll say that too.

Yes and that's exactly why we prioritise. We give you 3 things to fix, not 400. The focused SEO Audit starts at a price built for early-stage companies. And because we tell you what to do rather than doing it for you, you control the implementation cost. Book a discovery call and we'll be transparent about what makes sense for your budget.

Yes. Most of what an audit at your stage prioritises is content and strategy decisions, not code changes. Where something does need developer work, we write it as a clear, non-technical brief you can hand to a freelancer for a few hours of work — not an ongoing hire.

A tool audit gives you a list. It doesn't tell you which 3 of those 200 flagged issues actually matter for your specific site and stage. That judgment call — not the list itself — is what you're paying for.

We'll tell you honestly if it isn't. Sometimes a pre-seed company is better off focusing on outbound or community first, and SEO becomes the right move once there's more content and traction to build on. That's exactly the kind of call a discovery call is for.

Most founder clients see initial ranking movement within 4–12 weeks of implementing the priority fixes, depending on your site's starting point. We'll give you an honest, site-specific timeline, not a generic promise.

It's one-time by default. The audit and roadmap are built so you — or a freelancer — can implement without us. Some founders bring us back for a follow-up audit once they've grown, but there's no retainer requirement to start or continue.

We Also Work With These Growth Stages.

Different stages need different SEO approaches. Find the page built for your situation.
⭐

SERIES A-D-15-150 PEOPLE

Growth-Stage Companies

Organic as a board-ready, predictable revenue channel with clear pipeline attribution. When the CFO asks what SEO is delivering – you have a real answer.
⚙️

SERIES C+ 150+ PEOPLE

Scaleups & Enterprise

Fixing technical debt, unifying multi-team strategy, solving multi-market complexity. Senior SEO thinking not more execution.
📄

DIGITAL AGENCIES

Agencies - White-Label

Specialist SEO depth delivered invisibly under your brand. Your clients. Our expertise. Your secret weapon.

Stop Guessing What to Fix. Start With Clarity.

Book a free 20-minute discovery call. We’ll look at your site, tell you the most likely blockers from what we can see, and tell you honestly whether an audit is the right next step – with no commitment required and no pitch at the end.