“We don’t hire often. When we do, it’s because we’ve found someone who thinks about SEO the same way we do and that takes time to find. If that sounds like you, read on.”

IN PRACTICE
You read the Google Search Central blog for fun, not obligation.
IN PRACTICE
Your first question on any engagement is always ‘what do we actually know about this site?’ not ‘what should we do?”
IN PRACTICE
You can explain what organic is delivering for pipeline without looking at a GA4 dashboard.
IN PRACTICE
You’ve told a client something they didn’t want to hear, and the relationship got stronger because of it.
IN PRACTICE
Your deliverables have a logic to their order-not just a list of recommendations.
IN PRACTICE
Your audit reports include estimated ranking impact per fix, implementation time, and priority order.